Recently, the Pew Internet Research Center released its report on search engines use. The results?: We’re happier with the quality of our search results (and we’re searching online more than ever), but we’re concerned about companies tracking our searches to customize our search results or target advertising.
And if you were wondering which search engine is the most popular, it’s…Google! (No real surprise there.) According to Pew, 83% of search users use Google, followed by Yahoo (6%). Interesting note: when Pew posed this question in 2004, the results were the same but by a much narrower margin: Google (47%) followed by Yahoo (26%).
Pew Internet and American Life Survey 2012.
Tags: google, pew internet survey, search results, yahoo