How Social Media Helped Shape the Presidential Election

This year’s election night set new records in social media history. Twitter peaked at 327,000 tweets per minute and President Barack Obama announced his own reelection by tweeting a photo of himself embracing his wife with the caption “Four more years”—which quickly became the most shared image since the platform’s inception. Election night also doubled the previous record of 10 million tweets during the first presidential debate. Facebook, Instagram and other social media platforms experienced similar surges throughout the election season—surges Robert Longert, adjunct instructor of English, monitored closely with his social media class at Yeshiva University’s Stern College for Women.

Using the presidential campaign as a model, Robert Longert and his Stern College class closely monitored engagement and trends in social media.

Longert’s class, Topics in Communication: Social Media, used the United States presidential election as a model to study the usage and spread of information over social media platforms. YU News spoke with Longert about how social media impacted the election and how it will continue to impact American culture in the future. Read the rest of this entry…

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