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In Sy Syms Social Media Marketing Course, Students Become the Experts

They’re brainstorming viral campaigns, submitting budget proposals, developing websites, pitching to media and conferencing with clients—and that’s just during this week’s class sessions.

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Sy Syms students in the Social Media Marketing course taught by Professor Steven Chan (center) offer personal finance help in Washington Square Park as part of their campaign.

They’re students in the new Social Media Marketing course at Yeshiva University’s Sy Syms School of Business, and if their workload sounds more like a typical day at a marketing agency than a college lecture, it’s no accident. There are no textbooks and few required readings for this course. Instead, the class operates on one simple principle: learn by doing.

“Social media has become a phenomenon in our culture, something that can’t be ignored by any kind of business or anyone who’s trying to communicate anything online,” said Assistant Professor of Marketing Steven Chan, who designed and is leading the course. “There’s no foundation to teaching this kind of thing because it’s a new medium that’s just come about in the last few years. To me it would be boring and beside the point to teach it in a textbook way.” Read the rest of this entry…

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YU Benefactor Abe Naymark Leaves Lasting Legacy at Sy Syms School of Business

Abraham “Abe” Naymark was a self-made multimillionaire, but one would never know it. Low key and unpretentious until his passing last January, Naymark was also a shrewd businessman and a tough negotiator—traits that helped him achieve a small fortune in his lifetime. With this fortune, he has helped numerous students and faculty members at Sy Syms School of Business through the establishment of an eponymous scholarship fund and the Visiting Faculty and Research Fellowship Program. He gave a total of $2.25 million to YU while he was living as well as through gifts given from his estate posthumously.

Abraham Naymark

Abraham Naymark z”l

“Abe was the type of guy who wouldn’t spend $100 on himself but would gladly give a $1 million check to charity,” said Michael Strauss, associate dean of Sy Syms, who shared a close personal relationship with him. “He was a mentor to me, like a father figure, and a real mentsch with a truly unique personality.” Read the rest of this entry…

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Students Learn Practical Business Skills in Course Presented by Financial Training Experts

AMT finance course taught on Beren's campus by German NandeClose to 100 students participated in a financial training seminar May 27-30, presented by Adkins Matchett & Toy (AMT), global experts in training analysts and investment bankers at leading financial companies, hedge funds and corporate law firms.

The intensive four-day, 30-hour class was offered primarily to undergraduate students from Stern College for Women, Yeshiva College and Sy Syms School of Business.

“Several members of the YU Board of Trustees encouraged the school to enhance our analytic offerings in finance, and we are exploring ways to incorporate these vital real-world skills into the curriculum at Sy Syms,” said Michael Strauss, associate dean of Sy Syms, explaining the impetus behind the course. “We believe that all students should take this fundamentals of finance course before they enter the business world.” Read the rest of this entry…

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Business School Honors Students and Faculty at Annual Awards Dinner

Yeshiva University’s Sy Syms School of Business celebrated its 27th anniversary and the graduating class of 2014 with a gala awards dinner on April 30 at the Museum of Jewish Heritage. The evening honored students and faculty who excelled academically and professionally, demonstrated exceptional character and exemplify the significant strengthening of Sy Syms.

The accomplishments of the past three years, as noted by Associate Dean Michael Strauss in his opening remarks, include Syms receiving AACSB accreditation in March 2013, one of only 672 out of 10,000 business schools to be so accredited; the creation of the Executive Masters of Business Administration (EMBA) program, now welcoming its third cohort; an increase in enrollment from 412 to 575 students;  four new tenure track positions; and new courses like “Managing a Growing Business,” which gives students the unique opportunity to work as a consulting team together with a faculty adviser to develop solutions for a business client on a chosen project. Read the rest of this entry…

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Sy Syms Students Gain Consulting Experience at Annual Seforim Sale

A select group of students at Yeshiva University’s Sy Syms School of Business are enjoying a real-life entrepreneurial experience this semester, thanks to a new course called “Growing a Managing Business.”

Sy Syms Professor Leonard Fuld (center) at the Seforim Sale with students in his "Managing a Growing Business" class

Sy Syms Assistant Professor Leonard Fuld (center) at the Seforim Sale with students in his “Managing a Growing Business” class

The class is open to students on both the Beren and Wilf campuses and aims to give them the unique opportunity to work as a consulting team together with a faculty member to advise and develop solutions for a business client on a chosen project. This year, that client is YU’s annual Seforim Sale, North America’s largest Jewish book sale, which is operated by YU students—from ordering merchandise to setting up the premises, marketing, accounting and all the technology the project entails.

“The students have now spent a number of months studying the Seforim Sale and trying to determine what are the critical issues that need to be addressed,” said Leonard Fuld, clinical assistant professor of accounting, who is teaching the class. “Similar to PricewaterhouseCoopers or any outside firm, the idea was for them to look at the Sale and determine what needed the most attention… to give them the hands-on experience you don’t get in the classroom.” Read the rest of this entry…

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Serial Entrepreneur Adam Moisa Finds Mentors and Associates at Sy Syms School of Business

Adam Moisa was impressed by his first phone conversation with Michael Strauss, associate dean and entrepreneur-in-residence at Yeshiva University’s Sy Syms School of Business.

Adam Moisa and Dean Strauss

Associate Dean Michael Strauss, left, with Adam Moisa

Strauss called Moisa while he was studying at Yeshivat HaKotel in Israel to ask if he had thought of any business ideas lately. As it happened, Moisa had. He wanted to create an aggregate cloud storage program that would allow people to access all their online content stored on various cloud storage services—whether on Google, Dropbox, Box or other sites—through one simple, easy-to-use platform. Moisa knew it was a great idea, but he wasn’t sure exactly where to go from there.

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Alumni Offer Insight into Israeli Entrepreneurial Success at Sy Syms Event

On October 9, Yeshiva University’s Sy Syms School of Business hosted its second event in its annual “Leading with Meaning” initiative, which seeks to provide business ethics and entrepreneurial education programming to students and alumni. Called “The Silicon Valley of the Middle East: Understanding Israeli Entrepreneurial Success,” the evening featured presentations from two YU alumni who made the move to Israel—and made it big—that offered advice from their own professional and personal journeys about how to get involved in Israel’s business landscape.

Leading with Meaning Series- Business to and from Israel

Yeshiva College graduate Michael Eisenberg is a partner at the $140 million Israeli venture capital fund Aleph.

“Our connection to Israel is usually spiritual or political, but there’s another side to Israel, a side that is making the greatest investors in the world get on a plane and invest billions in this country,” said Charlie Harary, clinical professor of management and entrepreneurship at Sy Syms and director of the Leading with Meaning initiative. “There are people in Israel making a difference by changing the economics of the country and the world, and those people are our people.” Read the rest of this entry…

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NYC’s Republican Mayoral Candidate Meets with President Joel, Speaks to Students

On Tuesday, October 1, 2013, New York City Republican mayoral candidate Joe Lhota paid a visit to Yeshiva University’s Israel Henry Beren Campus, where he was greeted by YU President Richard M. Joel and Andrew Lauer, vice president for legal affairs, secretary and general counsel.

Mayoral candidate Joe Lhota toured the Beren Campus and met with President Richard Joel.

Mayoral candidate Joe Lhota toured the Beren Campus and met with President Richard Joel.

After touring the campus, Lhota spoke to students in President Joel’s Leadership in the Non-Profit World class about his experiences as a leader in both the public and private sectors. Read the rest of this entry…

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Alumni to Share Insight into Israeli Entrepreneurship at Sy Syms “Leading with Meaning” Event

Yeshiva University’s Sy Syms School of Business will kick-off its annual Leading with Meaning business ethics and entrepreneurial education programming with an event titled “The Silicon Valley of the Middle East: Understanding Israeli Entrepreneurial Success” on Wednesday, October 9 beginning at 7:30 p.m. in Belfer Hall at YU’s Wilf Campus in Washington Heights, NY.

Michael Eisenberg

Michael Eisenberg

Run in conjunction with the Sy Syms Student Council and YU’s Israel Business Club, the event will feature keynote presentations from Michael Eisenberg, a partner at the $140 million early stage venture capital fund Aleph, and Jeremy Lustman, a partner at DLA Piper’s Corporate and Securities group—both Yeshiva University graduates who have achieved entrepreneurial success in Israel. Read the rest of this entry…

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In New Role, Dr. Scott Goldberg to Advance Teaching and Learning Throughout University

Dr. Morton Lowengrub, provost and vice president for academic affairs at Yeshiva University, has appointed Dr. Scott J. Goldberg as vice provost for teaching and learning at YU.

Dr. Scott Goldberg

Dr. Scott Goldberg has been appointed vice provost for teaching and learning.

“Dr. Goldberg’s commitment to academic rigor and research blended with a passion for entrepreneurship and creativity make him the ideal person to help guide YU’s education for the next generation,” said Lowengrub.

Goldberg’s new role is to advance the teaching and learning at YU’s undergraduate and graduate schools through 21st century methods and media, including online and blended learning. He will also work to develop new educational programs locally and globally. Read the rest of this entry…

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