Han_Shu_64079-14-1An article in Forbes Magazine recently highlighted a study coauthored by Dr. Shu Han, assistant professor of management information systems at Yeshiva University’s Sy Syms School of Business. Titled “Scientific Evidence Proves Larry Ellison is Right About Engineered Systems,” the article cites Han’s groundbreaking conclusion that technology professionals prefer integrated computer systems to buying and assembling piece parts. The study was originally published in an article titled “Testing the Steve Jobs Hypothesis in a B2B Context” in the August 2013 issue of the Journal of Service Research.

Han and her colleagues believe that their research is the first to use empirical evidence to examine the role of IT solutions in determining customer service and satisfaction. An important implication of these findings is that IT solutions benefit both vendors and buyers.

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