tamar avnetDr. Tamar Avnet, associate┬áprofessor of marketing and chair of the marketing department at YU’s Sy Syms School of Business, recently delivered a lecture at The Wharton School of the University of Pennsylvania. Avnet discussed the influence of affect on consumer behavior and also participated in a live talk radio show, “Marketing Matters,” hosted by Wharton Marketing Professor Barbara Kahn, director of the Baker Retailing Center, and Catharine Hays, executive director of the Wharton Future of Advertising Program. Each week, the show features some of the most cited and most published marketing faculty in the world. Avnet appears on the March 23 episode.

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