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YU News

Finkel Writes About How Ebikes Disrupt the Marketplace

Mark Finkel, clinical associate professor of entrepreneurship at Sy Syms School of Business, in “Why Uber Bought JUMP,” described why a small electric bike company decided to let a major transportation disrupter acquire it and explained how “a small company can disrupt a market and how a large company can perceive/spot an innovator who has been successful in a nascent and potentially very valuable market.”