Daniel PollackDaniel Pollack, professor at Wurzweiler School of Social Work, and Robert Reiser, a PhD candidate at Wurzweiler, have co-authored an article in Social Work Today, titled “In One Sentence, What Makes You Special? — Marketing Social Work.”

“As social workers and social service providers, it’s easy to forget that we are also marketers,” Pollack and Reiser observed. “While we don’t sell beer, automobiles, or computer games, we do compete in the crowded marketplace of empathy and social justice. Marketing is all about storytelling. To have dreams is one thing; to convey them to others—to have them heard and understood—is something else.”

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