Currently viewing the tag: "Dr. Travis Oh"

Dr. Travis Tae Oh on Consumer Fun

By On September 24, 2021 · Leave a Comment

Dr. Travis Tae Oh is assistant professor of marketing at the Sy Syms School of Business. He co-authored with Dr. Michel Tuan Pham, professor of business in marketing at Columbia Business School, “A Liberating-Engagement Theory of Consumer Fun” for the Journal of Consumer Research (Aug. 27, 2021).

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Dr. Travis Tae Oh and Dr. Tamar Avnet on Psychology Today

By On September 21, 2021 · Leave a Comment

Two YU professors at the Sy Syms School of Business now have current writing gigs with Psychology Today: Dr. Tamar Avnet (professor of marketing and chair of the marketing department) and ​Dr. Travis Tae Oh (assistant professor of marketing).

Dr. Avnet’s business expertise and consulting activities are […]

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Dr. Travis Oh on the Psychology of Fun

By On June 30, 2021 · Leave a Comment

Dr. Travis Tae Oh, assistant professor of marketing at Sy Syms School of Business, published in Psychology Today (June 29, 2021) the results and analysis of a study he did on what it will take to bring back fun in the post-pandemic era.

In answer to […]

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