Currently viewing the category: "M.S. In Digital Marketing and Media"

By Dave DeFusco

When Boaz Grof’s wife was breastfeeding their oldest daughter, she developed a painful inflammation called mastitis (clogged milk ducts) that prevented her from continuing. At first, she blamed her slight build for making her susceptible to the inflammation, but then she began struggling with undeserved feelings of guilt about her […]

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By Dave DeFusco

On Friday afternoons, Zak Benarroch, a 2021 graduate of the Katz School’s M.S. in Digital Marketing and Media, leaves the office early and his co-workers at Goldman Sachs barely notice. They know he’s heading to the Fifth Avenue Synagogue on the Upper East Side to prep for services.

At sundown, he’s […]

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Students from the Katz School claimed first- and third-place finishes, as well as the Ethical Impact Award, in YU’s Innovation Lab Challenge Pitch Night, which focused on refining the startup skills of aspiring entrepreneurs.

“It was an exciting, dynamic and transformative journey that challenged participants to think big, act boldly and push their limits,” said […]

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Two recent Katz School graduates drew enthusiastic praise for a marketing plan they developed to help launch Piggy, a mobile content creation app, as part of their student capstone project.

Abagail Berkowitz and Joseph Hafez, both of whom graduated this year with an M.S. in Digital Marketing and Media, were tasked with helping […]

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By William Wedo

Growing up in Mumbai, Himali Katti, a Katz School Digital Marketing and Media student, was a dreamer. The self-described introvert recalls “getting lost in my own world while classmates played around me.” My teachers and parents constantly chided me to get my head “out of the clouds.” So, for a time, she […]

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Aaron Goldmeier, a recent graduate of the M.S. in Digital Marketing and Media program at the Katz School of Science and Health, is an associate on both the digital and video investment teams at the marketing agency, Mindshare. Aaron’s team is responsible for creating digital campaigns on all social media platforms. He assists with creating […]

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Katz School: Congratulations on your new role at Digitas North America, part of the Publicis Groupe of ad agencies. Tell us more about your position.

Rachel Green: I am an associate project manager for a national telecommunications company. While I have only been a full-time employee at Digitas NYC for a few […]

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Digital marketing utilizes various technologies, including computers, mobile phones and other digital media and platforms to promote products and services, and digital platforms are becoming an ever larger share of marketing plans and people’s everyday lives. Today, digital marketing campaigns have become a crucial tool for increasing an organization’s sales, revenue, brand awareness and overall growth.  

Unlike a generation […]

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If you’re interested in one of the Katz School’s STEM-approved programs in Artificial Intelligence, Biotech Management, Cybersecurity, Data Analytics or Digital Marketing, you’ll have two great options this fall—complete your degree fully on campus or fully online—so that you can choose what works best for your schedule and level of comfort.

Both options are eligible […]

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As fashion comes to grips with its own responsibility in the climate crisis, the concept of sustainable clothing, whether remaking old clothes or re-engineering used fabric, is starting to take root in the consciousness of American consumers.

That idea has also inspired several students in the Digital Marketing and Media program at the […]

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