Currently viewing the tag: "digital marketing"

By Dave DeFusco

When Boaz Grof’s wife was breastfeeding their oldest daughter, she developed a painful inflammation called mastitis (clogged milk ducts) that prevented her from continuing. At first, she blamed her slight build for making her susceptible to the inflammation, but then she began struggling with undeserved feelings of guilt about her […]

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By Dave DeFusco

On Friday afternoons, Zak Benarroch, a 2021 graduate of the Katz School’s M.S. in Digital Marketing and Media, leaves the office early and his co-workers at Goldman Sachs barely notice. They know he’s heading to the Fifth Avenue Synagogue on the Upper East Side to prep for services.

At sundown, he’s […]

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By William Wedo

Growing up in Mumbai, Himali Katti, a Katz School Digital Marketing and Media student, was a dreamer. The self-described introvert recalls “getting lost in my own world while classmates played around me.” My teachers and parents constantly chided me to get my head “out of the clouds.” So, for a time, she […]

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Katz School: Congratulations on your new role at Digitas North America, part of the Publicis Groupe of ad agencies. Tell us more about your position.

Rachel Green: I am an associate project manager for a national telecommunications company. While I have only been a full-time employee at Digitas NYC for a few […]

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Digital marketing utilizes various technologies, including computers, mobile phones and other digital media and platforms to promote products and services, and digital platforms are becoming an ever larger share of marketing plans and people’s everyday lives. Today, digital marketing campaigns have become a crucial tool for increasing an organization’s sales, revenue, brand awareness and overall growth.  

Unlike a generation […]

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Lavanya Karanth and Shira Feen, both master’s students in the Digital Marketing and Media program, have been named finalists in a global competition for their idea to create a remote education service for students in developing nations.

The “Triple Bottom Line Challenge,” sponsored by the Bengis Center for Entrepreneurship and Innovation in […]

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