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Two recent Katz School graduates drew enthusiastic praise for a marketing plan they developed to help launch Piggy, a mobile content creation app, as part of their student capstone project.

Abagail Berkowitz and Joseph Hafez, both of whom graduated this year with an M.S. in Digital Marketing and Media, were tasked with helping […]

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Digital marketing utilizes various technologies, including computers, mobile phones and other digital media and platforms to promote products and services, and digital platforms are becoming an ever larger share of marketing plans and people’s everyday lives. Today, digital marketing campaigns have become a crucial tool for increasing an organization’s sales, revenue, brand awareness and overall growth.  

Unlike a generation […]

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