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YU News

MTA LEAD Participants Present Their Ideas

Noam Josse, winner of "Best Presentation

On Tuesday evening, a number of MTA LEAD students who spent the past few months preparing their business ideas had the opportunity to present them to several of the MTA LEAD Executive Council members, including Michael Strauss, Associate Dean and Entrepreneur-in-Residence at the Sy Syms School of

Business, Dr. Tamar Avnet, Chair of Marketing and Management at Syms, Moshe Kinderlehrer ('92), Publisher & Co-Founder of the Bergen Jewish Link, and Shuey Jacoby ('02), Manager of Marketing Partnership Sales Operations at The Madison Square Garden Company (and Marketing & Recruitment Advisor at MTA). Over the past few months, the students were able to attend various workshops led by members of the Syms faculty, and worked with Syms students who were provided as project mentors.
Yaakov Kurlantzick Winner of "Best Business Idea"
Ideas included enhancing the use of big data with everyday products, car seats that alerts drivers if they leave an infant in the car (click here for the video presented), a pulse monitoring watch, and a device that can catch auto emissions.
While all students did an incredible job putting together their ideas and presentation, the council members ultimately selected Noam Josse ('17)'s presentation on Shale Gas fracking as "Best Presentation" and Yaakov Kurlantzick ('16)'s presentation on an omni-wheel drive automobile as "Best Business Idea." Both students will be receiving Amazon gift cards.