Last Monday during lunch, sports management club students had the opportunity to hear a presentation on sports sponsorship by resident sports marketer Shuey Jacoby. Shuey explained the various revenue sources of sports organizations and why the interest sports sponsorship is on the rise. He also explained how properties will carve out their sponsor categories and how an effective marketing strategy will include not only signage, but an integration with the property as well. Finally, he showed a number of videos and commercials that effectively communicated with their targeted sports demographic.


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