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On Wednesday during lunch, students had the opportunity to hear from Dr. Jesse Itzkowitz, Assistant Professor of Marketing at the Sy Syms School of Business, who fascinated them with his presentation on the power of branding. Dr. Itzkowitz, who is now in his seventh year at Yeshiva, earned a Ph.D. in both Psychology and Marketing and has been featured in Time for his research on alphabetical bias when it comes to picking stocks and was one of six speakers at the sold-out Yeshiva University TEDx talk. Dr. Itzkowitz, throught the use of many examples that he brought to life, explained to the students about the various way companies go about establishing their brand and the various aspects they can focus on, from functional attributes to aspirational attributes. We thank Dr. Itzkowitz for taking the time to present.

 

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