Yeshiva University 24-Hour Fundraising Campaign Raises $4.5 Million; Exceeds Goal by 50 Percent
For 24 hours, from noon to noon April 25-26, the worldwide Yeshiva University community came together to raise $4,538,697 from 3,004 donors during the University’s 2018 Giving Day. Donor participation was driven through a targeted marketing campaign, which included print, social media and digital advertising, as well as an enthusiastic team of student and staff volunteers delivering the message to thousands of people.
The Giving Day campaign theme was “YU Hero” and highlighted the heroic character of YU students and how the University helps nurture and cultivate those qualities. All contributions made during the day were doubled, thanks to matching funds provided by a group of YU supporters, with an additional bonus round added during the last two hours that quadrupled every donation. In addition, benefactors made gifts totaling more than $10 million in honor of YU President Rabbi Dr. Ari Berman’s inaugural year which included funds for Giving Day challenges and competitions.
The funds will support the University’s undergraduate, graduate, and high school communities, as well as scholarships, student life and various other programs.
“This campaign builds on the incredible momentum within our community about YU,” said Rabbi Dr. Berman. “We are at an exciting moment in our history, and we are thrilled to work with our many committed friends and supporters both across this country and throughout the world as we launch YU’s next great era.”
Essential to the success of the Giving Day campaign was a focused #YUHero social media effort that leveraged multiple platforms and hundreds of participants to help raise awareness. Also crucial was the support of highly respected artists, athletes and politicians. Broadway star Lin-Manuel Miranda, a 2009 recipient of a YU honorary degree, praised the University for running programs “that benefit not only the Washington Heights neighborhood but all over New York” and exhorted people to “find it in their hearts to give.”
Video testimonials also came from New York Senator Charles Schumer, former New York Giants running back Tiki Barber, actor and comedian Ben Schwartz and former New York Yankees closer Mariano Rivera, all expressing support for the University and urging donors to join the campaign. Altogether, videos produced for the campaign generated more than 200,000 views on social media.
“I want to thank the entire YU community for rallying together to help us achieve truly heroic heights this Giving Day,” said Alyssa Herman, vice president of institutional advancement. “We raised more than $1.5 million beyond our original goal that will help support scholarships and student experiences across the University. The energy and excitement both on campus and on social media was inspirational.”
Major support was provided by Debbie and Elliot Gibber, Ira Mitzner and the Mitzner Family, Zahava and Moshael Straus, Annie and Yale Baron, Giti and Jack Bendheim, Dorothy and Julius Berman, Dassie and Marvin Bienenfeld, Ludwig Bravmann, Max Candiotty Foundation, Tali Rosenblatt Cohen and Sender Cohen, Lea and Leon Eisenberg, Rose and Philip Friedman, Drs. Miriam and Felix Glaubach, Terri and Andrew Herenstein, Yennie and Ralph Herzka, Debbie and Howard Jonas, Rina and Henry Kressel, Vivian and George Kuhl, Aaron Levine, Harriet and Josh Muss, Leyla and Daniel Posner, Sharon and David Rauch, Malki and Phil Rosen; in memory of Nicholas and Sondra Schwartz, Ruth and Irwin Shapiro, Rachel and Harry Skydell, Terumah Foundation and Judy and Morry Weiss.
“We are thrilled with the success of 2018 Giving Day,” said Elliot Gibber, Chair, Yeshiva University Development Committee and one of the prime movers behind the campaign. “Once again, the YU family, our YU Heroes, showed an incredible level of support for the mission of the University. The money raised will help our amazing students superpower a future that will make the world stronger and better.”
To support Yeshiva University, please visit www.yu.edu/support.