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YU News

YU Visits Local Area Summer Camps

Presenting the YU Experience to Prospective Students YU News interviewed Rabbi Jonathan Cohen,  admissions coordinator for Yeshiva University's  S. Daniel Abraham Program, about the Admissions Department’s efforts to recruit students for YU. Below is Cohen’s account of visiting summer youth camps to reach out to possible recruits.
Rabbi Jonathan Cohen
Those of us working in YU’s Admissions Department grapple with a perennial question: when is the best time to reach out and meet potential students so that we can inform their perspective on what Yeshiva University is all about and the significant difference it can make in their lives? Over the last few years, YU has sent me to visit various summer youth camps in the Catskills and Poconos. These visits offer an opportunity to see current YU students as well as meet those students who will be coming to Israel for a year or two. As a YU admissions coordinator, this has been very beneficial in terms of starting the kesher  [connection] in advance so that I can assist students transition to their gap year in Israel. This year, after a successful conference at YU's Wilf Campus, in which both sides of the admissions team had an opportunity to discuss different recruitment strategies, a new idea was put on the table. Since so many YU alumni work in various summer camps as well as many of our current student athletes, why not use their talents and have them share their experiences of the YU academic and athletic worlds? And that’s what we did. I was asked to oversee the success of the project with the expectation I would draw from my background as an admissions coordinator in helping students navigate their journey to the University. Our concept was straightforward: have YU graduates as well as current students bring their experiences at YU to life with programming tailored to prospective recruits. The results were fun, educational events presented at the Hebrew Academy for Special Children (HASC) and the following camps: Kaylie, Mesorah, Morasha, Moshava and Nesher. Additional YU staff were also called upon to discuss why YU is a unique academic environment. Each camp representative created a nuanced program that explained student life and offered a bird’s-eye view of their individual experiences at the University.
Leonard Fuld, clinical associate professor and director of the graduate tax program at the Sy Syms School of Business (second from left) with YU students
Leana Hersch and Ariel Goldman, YU representatives at Camp Nesher, set off to create a warm and welcoming representation of YU. “Our goal was to encourage people to think about their education all year long and remind them that YU is an incredible, multi-faceted institution.  Through our meet-and-greets with alumni and current students, we had the opportunity at Camp Nesher to talk about our YU experience in an informative way.” Taking a different approach were Dovi and Devorah Shenkman, YU representatives at HASC.  The Shenkmans presented an event titled “Ten Ideas in 20 Minutes” in which ten camp staff members—all of whom were YU and Stern College graduates, including graduates from the Rabbi Isaac Elchanan Theological Seminary, Wurzweiler School of Social Work and Azrieli Graduate School of Jewish Education and Administration—offered personal advice on how to make the most of one’s time at the University. According to the Shenkmans, the presentations were well received and “created a great vibe towards Yeshiva University at HASC.” I want to thank Geri Mansdorf, the director of undergraduate admissions, and Yoni Cohen, deputy to the senior vice president and director of special projects, for investing in such an important project.