Digital Marketing Students Take Top Prize With Virtual Tutoring App

Shira Feen. left, and Lavanya Karanth

Katz Digital Marketing and Media students Shira Feen and Lavanya Karanth have won the Triple Bottom Line Challenge, an open #innovation competition on June 18, 2020, to turn COVID-19’s quarantine isolation into a startup improving the world post-coronavirus. Their winning “Remote Education for All” proposal is a virtual tutoring app that will allow students to schedule a video call with teachers. The student is charged for the session on a per-minute basis.

The competition was organized by the Bengis Center for Entrepreneurship & Innovation and Guilford Glazer Faculty of Business & Management of the Ben-Gurion University of the Negev. The Katz School team and a team from the Sy Syms School of Business were among seven finalists in the competition.

Dr. Maria Blekher, director of YU’s Innovation Lab and MS in Digital Marketing and Media, said, “Winning this competition is a great vote of confidence in how we prepare our students for a dynamic future.”

Dr. Tamar Avnet, professor of marketing & SSSB department chair, added, “This was an exciting opportunity for YU to showcase its forward-looking academic efforts in the areas of marketing and social responsibility.”

Watch the challenge here:

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