Feb 12, 2009 -- After their tremendously successful bone marrow drives last year, the Yeshiva University Student Medical Ethics Society has dedicated February as Bone-Marrow Awareness Month—or B.A.M!!!—on campus. Throughout the month, the group will hold drives to recruit new donors to the Gift of Life registry and raise awareness about medical issues and Halacha [Jewish law]. B.A.M!!! will hold four strategically placed drives throughout the month of February. Two drives, on Feb. 3 and 15, at the annual SOY Seforim Sale on the Wilf Campus will recruit new donors from the huge crowds of community members that the book sale attracts to YU. Dr. Edward Reichman, associate professor of clinical emergency medicine and of clinical epidemiology and population health at YU’s Albert Einstein College of Medicine, will give an educational lecture, "The Halachic Hero: How Far Must One Go To Save a Life?", on Feb. 17. The lecture, co-sponsored by the Yeshiva University Center for the Jewish Future, will also feature Jay Feinberg, founder of Gift of Life Foundation, and will be followed by a mini-drive. Finally, two all-day bone marrow drives will recruit YU students on the uptown Wilf Campus and on the midtown Beren Campus on Feb. 18. The B.A.M!!! campaign will increase awareness about the need to sign up onto the bone marrow donor registry with colorful fliers and other creative marketing techniques that will be highly visible on campus. “Despite the difficult economic times and in light of recent financial debacles, we feel that now more than ever it is crucial to double our efforts in student activism,” Avi Amsalem, co-president of the Medical Ethics Society and a bone-marrow donor himself, said. “Greed and corruption have crippled our economy; and it is the passion of these talented students—tomorrow’s leaders—that will aid in restoring the integrity and credibility we desperately strive to see once more.”