Sy Syms School of Business Graduate Eyes the Future Through Hi-Tech Sunglasses

Jun 2, 2009 — Entrepreneurship runs in the family for Michael Levy, who graduated from Sy Syms School of Business this May with a major in finance. While a student, the Lawrence, NY, native helped develop TriSpecs, his father’s consumer electronics company whose flagship product, TriSpecs Eyewear, incorporates wireless headphones and Bluetooth technology into a pair of fashionable sunglasses.

Levy’s father, Isaac, started the company four years ago. TriSpecs now consists of a team of industry designers, engineers and technicians holding worldwide patents. The product, officially unveiled at the Consumer Electronic Show in Las Vegas in January, is now available in stores.

Levy said the entrepreneurial courses he took at the business school and the support of faculty, including Brian Maruffi and Mike Strauss, helped him develop solid business strategies for TriSpecs.

“They are some truly special educators,” Levy said. “From the after-class strategy meetings to the personal contacts they afford students, the professors really take a personal interest in each student.”

Levy won joint third prize of $1,000 at the Sy Syms Business Plan Competition in May, which is judged by a group of established business executives and entrepreneurs.

He now works full time on TriSpecs, developing features, designing marketing materials, planning new styles and working with major retail operators to increase distribution.

The young entrepreneur is excited to continue developing the business in an expanding market.

“The concept stems from a philosophy of simplicity,” Levy said. “Something I believe is an important part of life.”

Next profile: Chavi Schwartz graduates from Sy Syms School of Business with head for numbers and a heart for Torah

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